How to pitch bloggers is once again a hot topic. Today's online version of The Wall Street Journal has an article called Attention, Bloggers. And for a little shameless self promotion...I was interviewed for the article! Whoo hoo.
NOTE: If you are not a WSJ subscriber you'll be asked to subscribe. I created a pdf of the article you can download instead. Download Attention Bloggers
There are good case studies of successful blogger pitches including one I submitted from Becky Sciullo about how she and her father, artist Robert Yonke, pitched bluegrass music blogs to promote his paintings of bluegrass musicians.
When I asked Shelly Banjo, the WSJ reporter, how she found me, her response: "Google, of course!"
As we have said more than once, blogs are powerful marketing tools, and you have to know how to approach bloggers if you want them to take you seriously and actually consider writing about you and your products.
Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing campaigns. By connecting with the right blogs, small businesses can generate buzz around their products and services and increase sales dramatically.
Learn more about how to get bloggers to write about you -- check out the program we did on How to Pitch the Best Bloggers, with Joan Stewart, The Publicity Hound.
How to get bloggers to write about you