Marc Lerner, a client in Ann Arbor, Michigan asks: "Is there a benefit in having separate blogs with different addresses? How can several sites be linked together and create the best traffic?"
The Blog Squad answers: "We have more than 10 blogs, and 3 main ones where we post actively several times a week. Each blog is branded with a unique domain name. And, we link frequently to each of them and often list related posts from each of them."
The more blogs and websites you have, the more likely people will find you. This is the "multiple fishing pole" theory of Internet marketing.
The benefits of having separate blogs lies in the fact that each one has a different audience of readers. We want to target the readers' interests and needs and not confuse the issues nor be too broad. Here's how we do it:
- This blog, BuildaBetterBlog, focuses on readers who want to learn how to best use a blog for their business.
- Our other blog, www.WritingontheWeb.com, focuses on readers who want to learn how to write for online marketing purposes, for example, writing for a blog, for an ezine, for info products, white papers, reports, and articles.
- Our 3rd main blog, www.BizTipsBlog.com, focuses on readers who use the Internet to grow their businesses, and how to save time, money and energy with online marketing tips and tactics.
Although each of these blogs focuses on different things, there is considerable overlap. By having 3 blogs instead of one, we have the equivalent of 3 fishing poles in the World Wide Web pond; all 3 are fishing to attract clients.
If your business has several different products or services, maybe you need separate blogs, even though the products and services may be related. To be really effective, you need to link to each blog and talk about them often so that readers get to know each of them.
On the other hand, if you have interests that are completely different and separated, for example, if you are a dentist who has a blog about dental care and a hobby blog about motor cycling, you may not want to link the two. It's a personal decision whether or not it makes business sense for you.
In today's age of transparency and authenticity, there is a trend to share personal interests. How much you want your business clients to know about your personal interests is up to you.
Be cautious about over extending yourself with too many blogs. It takes time to update a blog 2-3 times a week. Don't start one if you're not going to keep it up.
Related Post:
One Blog Fits All, or One Blog Per Audience?
Very useful post. Thanks! I have a new blog still in the planning stages and yet to go live (www.KidsSafeWorld.com) that will focus on keeping kids safe. My personal blog (NewsFromAnAcorn) has been fun and instructive, which I intend to continue with as well. I will subscribe to your blog as well. Thank you.
Posted by: dartmouthyouth | Friday, March 21, 2008 at 05:51 PM