Blog Outreach: Are You Missing This Traffic Tactic?

One of the most overlooked tactics for driving traffic to your blog is the information we cover in the second module of our 4-point Better Business Blogging teleseminar series: Outreach.

If you're not reading and commenting on other blogs in your field, you're missing out. It's one of the most powerful ways to get known, get visitors, and get inbound links to your blog.

Many professionals are so focused on what they have to say, they forget blogs are a conversation and way to interact with people. But if you're not getting enough visitors, you're not going to get comments, and you mavy feel like you're writing to a void.

You must start the ball rolling by finding and subscribing to other blogs in your field. Here are three  ways to find other blogs:

1. Technorati: set up a Watchlist at http://www.technorati.com
2. Google: http://blogsearch.google.com/
3. The Blog Catalog: http://www.blogcatalog.com

There are many other resources to find blogs, but the important thing is to spend time finding blogs you like, subscribe to them and become a frequent commenter. You'll find that by leaving meaningful comments on other blogs, readers and blog authors will become curious about you and your blog.

We'll be covering this and other elements of our 4-point Better Blogging System in February. The system includes learning about Content, Outreach, Design and Action. See the link below for more information and registration.

Better Business Blogging: Boost Your Blog for Better Results
...how to use the 4-point CODA system to take your blog to the next level

A Blog Squad mentoring program
Tuesdays  -  February 5, 12, 19, and 26
Time: 5 p.m. ET (2 p.m. PT) - 70 minutes
Investment: $397

Attend by phone or listen live via simulcast on the Web
Registration and details here.

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How to Avoid Business Blog Failure

Comments

[Volkan Kalpak]

Wow, that is a tactic worth considering.

While I personally found some of my favorite bloggers (e.g. James Brausch) through a comment at another blog/forum, I've never thought about applying this strategy for my blog. Thanks, will start doing it! :)

[osha outreach]

I have always found blog outreach to be a viable form of marketing. I would not rely on it as the only form or marketing, but as one aspect of a well rounded marketing campaign.