In my post a couple of days ago about the 10 year anniversary of blogs, I complained that all the articles were about the impact blogs have had on politics and culture. When I mentioned this to a friend, he asked if I had seen the article in the New York Times - Blogging's a Low-Cost, High Return Marketing Tool. I had not but immediately looked it up.
The article states what we've been preaching for more than 3 years: a blog is tool that can help a company market, build their brand and raise its profile.
A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher.
There may be a plethora of blogs online, but the opportunity is still great for businesses, especially consultants, according to Aliza Sherman Risdahl, author of The Everything Blogging Book,
They are experts in their fields and are in the business of telling people what to do.
I know you're reading blogs, but are you blogging for your business yet?