Our colleague Brian Clark of Copyblogger.com has just released a free report about how to use content to make more money. Seems content marketing and selling is the topic du jour and certainly a natural extension for bloggers who want to leverage their knowledge and expertise.
Though we haven't called what we do "content marketing" that's clearly what a business blog does. You write about what you know about and teach people how to use and implement the information. As Brian states:
Bloggers and freelance writers can and should be thriving with their own paid online training programs. Instead, many bloggers who are trying to make money online are spinning their wheels, and freelance writers are selling themselves cheaply to make other people rich.
However, I see and know so many professionals, experts in their niche, who are not leveraging their knowledge. They may be writing on blogs, but that content never goes any further to develop programs and premium content. Check out Clark's free report, Teaching Sells, and see if you don't agree that there is plenty of opportunity to profit from your expertise and blogging.
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