How to Protect Your Creative Assets

In September Patsi and I interviewed attorney Jay Hollander about how to protect one's creative assets when doing business online. During the course of the interview we realized there was a whole lot more we need to know about this important subject for entrepreneurs and bloggers. So we did something about it...

On October 30, we are presenting a teleseminar with intellectual property rights attorney Jay Hollander. Every business professional who wants to do business online should know the basic facts about intellectual property on the Internet in order to protect their brands and creative works against legal liability.

While dispelling many common myths regarding intellectual property, Hollander will help professionals understand how to handle these five key issues critical to online businesses:

1.    How should one select and protect a trademark?

2.    How does one identify copyrightable creative works and use copyright law to protect their work?

3.    How do you identify and protect company trade secrets?

4.    How do you secure legal ownership and property rights to websites created for you by others?

5.    How do you reduce the threat of being sued for intellectual property infringement by you or those who contribute to your blog, website or information products?

To get more information, and to register, click here. Even if you cannot attend, when you register you will get a CD of the audio program and we pay for the shipping!

Jay Hollander, Esq., has been a practicing attorney for over two decades and is the principal of New York City law firm, Hollander and Company LLC (www.hollanderco.com). Jay has been a CNN commentator on trademark law and he's a contributing author to The GigaLaw Guide to Internet Law, published by Random House.

He is also the author of the ExpertPreneurLaw^SM Blog, a blog that focuses on legal issues of interest to entrepreneurs who want to showcase and share their expertise through the sale of information products and services.

Register now for the teleseminar.

Comments

[Mandy]

This is a subject that all bloggers need to know about and something I am looking to learn more about.

We need to be aware of how to protect ourselves and our assets, and also make sure we are up to date with all copyright issues. To protect others as well as ourselves.

Thanks for the info