Don't you love it when a client asks you a good question, like 'what makes a great blog'? Maribeth Pelly is a marketing and media coach who is undergoing a Blog Squad makeover, and wants to learn.
What's great about this question is that it makes you think. Now I'm sure I must have written an article or a blog post about this at one time, but what do I think makes a blog great now, in September 2007?
You may have a stinky blog in terms of huge traffic, compared to the so-called 'A-list' blogs. As far as I'm concerned, your blog may be Z-listed and still be great. A blog is great if it does what you want it to do for your business.
All blogs are different with slightly different purposes. In general, though, your blog is great if it:
- Gets you found by the people who need you
- Establishes you as an expert in your niche
- Builds credibility and trust with readers so they see you really know what you're talking about
- Develops and strengthens relationships with readers through interaction and conversation
- Showcases your personality so readers feel they know you, your values, your passions
Maribeth did some Google research before asking us this question and discovered an article from 2005 written by Chris Garret on Performancing.com. Chris listed 10 elements that go to make a great blog:
- Credibility
- Authority
- Passion
- Personality
- Reliability
- Empathy
- Reality
- Unique
- Timeliness
- Membership
What do you think makes a great blog? Just hit the comment link below and share your thoughts. It's a great question that really makes you think, isn't it?
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