Our second Branding and Blogging teleclass was another success with over 350 people in attendance. This crowd had a lot more basic questions about blogging so they are going to be answered here in a series of Q&A posts. You can listen to a replay of the program here.
What's the difference between blogging platforms?
Several questions revolved around the same theme: what blogging platform do you recommend and what is the difference between TypePad, Wordpress and Blogger. We have a previous post that answers that question. There's also a good comparison chart of the major blogging platforms you may want to review. The bottom line is this: how comfortable are you with tech stuff? Do you want to host and manage the software or have a third party with support do it?
TypePad, Blogger and Wordpress.com are hosted solutions; Wordpress.org you host and manage on your own server. Blogger and Wordpress are free. TypePad costs $4.95 to $14.95 per month depending on the level of service you get. TypePad has excellent support; as far as I know there is no support other than discussion forums for Blogger and Wordpress. All Blog Squad blogs are built on TypePad.
How do I get started with a blog right now?
We suggest you start smart. Before diving in to the blogosphere, know what you want your blog to accomplish for you. What's its purpose? Who is your target audience? We ask our clients these questions to get started:
1. Identify and articulate your target readers/clients
2. Know what your message is - what is your business objective?
3. Get a free account or with Typepad for 14 days.
Once you know your focus and niche, then get started. If you're a do-it-yourselfer, go for it. Want some help? We have a how-to manual for creating a professional business blog on TypePad. There are also many blog consultants who can help you set up your blog. We offer a service to set up your blog and train you how to be a great blogger.
The key is to get going. With a blog you're more likely to get found by the people searching for solutions to the problems you solve.
More tomorrow...
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Branding and Blogging Q&A
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You are right. I have the same view on this issue, but I do not know how to write so beautifully.
Posted by: wmr | Saturday, September 22, 2007 at 09:57 AM