"The Blog Squad gals really helped me focus more on what I want this blog to do, and I recommend them to anyone who wants to be better at blogging, and gaining readership!"
Franchise King Gets Blog Improvement Plan on Video from California Blog Squad
(San Diego, CA) July 24, 2007 - Joel Libava is The Franchise King in Northern Ohio and he helps people find new business opportunities. His blog, however, TheFranchiseKing.com, wasn't doing its job of finding more clients for his business.
So he called in The Blog Squad for a blog critique. The Blog Squad is a team of blogging experts in California, Denise Wakeman and Patsi Krakoff, Psy.D. They delivered their blogging advice via screen cast video to Libava in Ohio who made the suggested improvements.
"I am the best known franchise consultant in Cleveland, and want to stay in front of the local audience," says Libava. "I started my blog to keep people up to date on issues relating to positive economic trends for Cleveland and Akron."
Besides driving more readers to the blog, his improvement plan includes less advertisement, less distractions, more relevant content, and more references to his own website, products and services.
"The Blog Squad gals really helped me focus more on what I want this blog to do, and I recommend them to anyone who wants to be better at blogging, and gaining readership!" adds Libava.
Small business bloggers are turning to the expert review services of The Blog Squad, a team of blog consultants.
"Often professionals lack blog marketing savvy to get good results from a blog," explains Ms. Wakeman. "We do a complete analysis of the blog's usability, branding, design, content and search engine optimization. We make clear suggestions for improving the blog for business results. "
The Blog Squad uses screen cast videos to deliver detailed analysis of a business blog, what works, and what needs to be changed. With video technology they can deliver services through the Internet anywhere in the world.
Businesses interested in improving their blog results should visit www.buildabetterblog.com/blog-critique.html for details on how to get started and book their critique.
About The Blog Squad:
Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. They have teamed up to help professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective.
Between them they have 17 years of Internet know-how and write on 10 blogs. They know what works and what doesn't. You can read their popular blog at Build a Better Blog , and get their free weekly ezine Savvy eBiz Tips.
With your blog it seems that half of the postings are self-promoting press releases. Is this what you advise others to do?
Personally I read a blog for advice and from there I consider either buying the person's products or services but I'm turned off by over promotion.
Posted by: Bill | Friday, August 17, 2007 at 07:23 AM
Technology has allowed my company to thrive where in the past I would not even been able to compete.
Michael J. Gultz MBA, MFP
President
ComfortStay Assistance, Inc.
www.qualitycompanionship.com
Posted by: Michael J. Gultz MBA, MFP | Friday, August 17, 2007 at 10:36 AM
In response to Bill's comment, yes, this past week we have posted a number of press releases. This not the usual percentage of promotional content we post on this blog. I was behind in getting the releases posted and therefore they all appear close together.
If one were to browse through the categories you would find nearly 1000 posts, only a fraction of which are promotional.
That being said, we do have a business and we are proud of the work we do and the results we get for our clients. The press releases also serve to promote our clients and to illustrate the variety of business blogs being created in the blogosphere.
In general we attempt to adhere to an 80/20 rule with 80% informative content to 20% promotion. In our long experience working on the Web, if you don't tell people what you do, then they don't know and don't bother finding out.
Any other thoughts about this issue of information vs. promotion?
Posted by: Denise aka The Blog Squad | Friday, August 17, 2007 at 07:35 PM
With regards to Press Releases/Over promotion..
I have "links" to all of my PR. People nowadays are bombarded by over 3,000 different marketing messages daily. If I cannot boast a bit, why am I in business?
Joel Libava AKA, The Franchise King Blog owner
Posted by: Joel Libava | Tuesday, August 21, 2007 at 09:39 AM