Patsi alerted me to a post on the HitTail blog about blog management. Mike Levin asks these questions:
What is the correct ratio between blogging purely about what’s on your mind and in your heart, versus about what you KNOW FOR SURE will generate new traffic and audience to your site? (ala HitTailing)
Is blogging primarily a function to generate traffic (SEO) for some other ultimate purpose at your website (driving sales), or it is a “pure” medium for pontification and soapbox journalism? What if you’re a business and have to balance blogging with all your other corporate considerations?
To remind you about HitTail:
HitTail reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results. We present these terms to you as suggestions that when acted on can boost the natural search results of your site. It's that simple.
Levin compares using HitTail to get extra traffic to your blog, to handing out business cards at a conference. You meet people who are part of your target market, who are looking for solutions that you provide. They are naturally attracted to your service.
HitTail gives you information about the natural, or organic searches people are using to find your blog. By using their suggestions, you can more strategically drive traffic to your blog.
I must confess that I don't stay on top of my HitTail searches but when I am, I find that I can be more directed in writing about the topics people are looking for information about. And isn't that what it's all about? Attracting people to your site so you can help them with solutions for their problems.
What's your experience with HitTail? Have you found it helpful in driving traffic?
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