Here's a list of 15 things to keep in mind when you're writing and posting on your blog. These are mostly editing and formatting habits, with some basic mind set principles.
1. Be really clear about why you’re blogging, who your ideal reader is, and what your core message and/or theme is.
2. Write with the reader in mind: what’s in it for them?
3. Write declarative sentences: short and to the point, right off the bat. No starting with: “I was thinking the other day about…” or “Summer’s almost over and…”
4. Write less. Omit all unnecessary words. (Hint: this requires you actually read your post before you publish!)
5. Write good headlines, using your strategic keywords (the ones you’ve researched and
know will pull in the readers you’re looking for). Put keywords first if you can.
6. Write a good first paragraph using your keywords. Tell readers what your point is right away.
7. Keep paragraphs short, only one or two sentences at most, then break. White space is your friend.
8. Use subtitles to make your posts easily scannable.
9. Break your post up after 2-3 paragraphs using the Extended Post feature, so that readers are asked to click here to continue reading.
10. Don’t take yourself too seriously; keep a sense of humor but be cautious about trying to be funny; people read things the wrong way.
11. Write like readers were paying you and their subscription is about to expire.
12. Avoid business jargon, empty phrases, and clichés that are too cliché.
13. Use bulleted points and lists as often as possible.
14. Don’t be afraid to voice your opinions
15. Always ask readers for their opinions, their experiences, their input.
To read my list of 15 Ways to Find Content for Your Blog, read my post at www.coachezines.com.
