"Through the blog critique I've learnt to focus the blog on a specific audience to make it more meaningful. I've made a number of improvements - adding pictures, having a more personal page about me, adding my name in full; writing articles focused on my views rather than simply reporting what I read elsewhere, and encouraging comments."
UK Psychologist Gets Blog Makeover on Video from California Blog Squad
(San Diego, CA) July 20, 2007 - Denise Taylor is a UK psychologist who helps people find better jobs. Her blog, however, wasn't doing its job of finding new clients for her business.
So she called in The Blog Squad for a blog critique. The Blog Squad is a team of blogging experts in California, Denise Wakeman and Patsi Krakoff, Psy.D. They delivered their blogging advice via screen cast video and Ms. Taylor watched and learned on her computer in the UK.
Small business bloggers are turning to the expert review services of The Blog Squad, a team of blog consultants. Ms. Taylor felt her blog wasn't getting enough traffic, and she wanted to make improvements.
"Often professionals lack blog marketing savvy to get good results from a blog," explains Ms. Wakeman. "We do a complete analysis of the blog's usability, branding, design, content and search engine optimization. We make clear suggestions for improving the blog for business results."
Ms. Taylor's blog was originally called "Career Guidance for Career Changers." She's now changed it to "Unhappy in your job and know there must be something better." The blog can be found at http://www.amazingpeople.co.uk/blog/ . Her website and company name is Amazing People; she was recently cited in the Daily Mail newspaper for her career guidance services.
"I had set up the blog to increase my search engine rankings, but it wasn't getting many hits," explains Ms. Taylor. "Through the blog critique I've learnt to focus the blog on a specific audience to make it more meaningful. I've made a number of improvements - adding pictures, having a more personal page about me, adding my name in full; writing articles focused on my views rather than simply reporting what I read elsewhere, and encouraging comments."
"I now have a comprehensive review of what to do to make it more appealing and get more subscribers. There are loads more changes planned."
The blog is designed to help people interested in changing careers or being more effective in their job. Ms. Taylor writes relevant articles to improve things at work and on how other people are approaching their career crossroads.
The Blog Squad uses screen cast videos to deliver detailed analysis of a business blog, what works, and what needs to be changed. With video technology they can deliver services through the Internet anywhere in the world.
Businesses interested in improving their blog results should visit www.buildabetterblog.com/blog-critique.html for details on how to get started and book their critique.
About The Blog Squad:
Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. They have teamed up to help professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective.
Between them they have 17 years of Internet know-how and write on 10 blogs. They know what works and what doesn't. You can read their popular blog at http://www.BuildaBetterBlog.com"> and get their free weekly ezine Savvy eBiz Tips.
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