"We are ¾ of the way done with the blog makeover, and my blog looks 100% better than before, I am posting almost every day, and my blog traffic has increased 500%. It is currently my #1 source of new patients," states Dr. Davis.
San Francisco Chiropractor Boosts Business with Back and Wrist Pain Blog
(San Diego, CA) July 19, 2007 - San Francisco chiropractor Dr. Eben Davis is using a blog to attract clients to his back and wrist pain clinic. His blog, http://www.sfbackpaindoctor.com, is his number one source of new patients.
He recently engaged the services of The Blog Squad to do an "extreme blog makeover" to improve the blog and help educate potential patients. He now gets five times more traffic to the blog.
Dr. Davis adds, "More importantly, the patients that come from the blog are better educated and seem to get better results. It's a lot of work, but well worth it."
The Blog Squad team is comprised of Patsi Krakoff, Psy. D., and Denise Wakeman, co-authors of Build a Better Blog and Confessions of a Reluctant Blogger.
"Blogs are user-friendly, and anyone can set one up and publish on the Web instantly. But many business professionals lack blog marketing savvy to get good results," says Ms. Wakeman.
"Dr. Davis wanted to improve his blog so we did a complete analysis of the blog's usability, branding, design, content and search engine optimization," adds Dr. Krakoff.
Dr. Davis publishes a blog because he knows patients are using them to help choose chiropractors. Since most other chiropractors in San Francisco are using static template websites to promote their services, he wanted to do something better, something more personal so patients could get to know him better before they came in.
"We are ¾ of the way done with the blog makeover, and my blog looks 100% better than before, I am posting almost every day, and my blog traffic has increased 500%. It is currently my #1 source of new patients," states Dr. Davis.
Not all businesses that jump into blogging experience instant success. Like any marketing tool it requires time and energy. Although it is one of the least expensive ways to reach a broad audience of prospects, it requires frequent writing to get readers and new business.
"When a company doesn't post frequently on their blog, and isn't using it well," adds Dr. Krakoff, "It looks like a neglected store. Visitors leave with a bad impression of the business. Most business bloggers don't realize that a few tweaks to a blog can make a big difference."
Businesses interested in improving their blog results should visit www.fixmyblog.com for details on how to get started. An alternative to the one-on-one coaching program is a blog critique by The Blog Squad.
About The Blog Squad:
Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. They have teamed up to help professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective.
Between them they have 17 years of Internet know-how and write on 10 blogs. They know what works and what doesn't. You can read their popular blog at http://www.BuildaBetterBlog.com and get their free weekly ezine Savvy eBiz Tips.
