Better Business Blogging: 4 Key Areas to Consider

You may wonder, is blogging for my business worth it, or a big fat waste of time?

After the initial blog buzz has faded, if you’re not seeing immediate results, you may find yourself forgetting to post.

Denise and I get really sad when we see a good blog being neglected. And we know it’s frustrating to spend all that time writing on your blog and not see some action.

Sometimes, you can revive your blog with just a few tweaks.

There are four areas you need to pay attention to if you don't want your blog to fail:

Content - You need to write frequent posts with valuable information your targeted audience needs and wants. It's all about strategic use of keywords.

Outreach - The blogosphere is the community of all the blogs and blog readers. If you reach out to bloggers in your niche, you become part of a larger community and connect with more people.

Design - Your blog needs to be easy to use for visitors. Too many widgets, or the wrong kinds of things in your sidebars can confuse readers and distract them. Optimize your blog for its purpose.

Action - At a minimum, you should be asking your readers' for feedback, ideas and comments. Get readers involved.

Content, Outreach, Design and Action:

This is our proprietary 4-point CODA system to take your blog to the next level. When you pay attention to critical elements in each of these areas, you will see improved traffic and improved results.

We don't want you to fail at blogging -- or let your blog fade away. To us, it's like pets being neglected and not getting fed! Well, not quite, but you get the picture.

To learn more about getting business results from your blog, investigate this exclusive teleseminar at www.theblogsquad.net/BBB.

Comments

[moonbros]

What is very frustrating is when you get no comments or feedback. Even when you ask for reader's opinions.

Is it because the people who visit are not interested in what we're writing about... Or are they too shy? Have nothing to say?

Sometimes we feel like posting our own comments under assumed names on the blog to make it LOOK like people are commenting. But isn't that kind of defeating the purpose????

[Lois]

I know exactly what moonbros means! It seems that the majority of comments left on my blog are spam (I never understand why people bother as these sort of useless comments will never be published).

I wonder if, with some kinds of business, our clients and potential clients are just not comfortable with blogs yet? In my own business, home exchange, many members are in the 50 - 70s age range (as I am myself!) and many send messages with comments when I have directed them to particular blog posts in my ezine. Perhaps we shouldn't be getting too hung up about lack of blog comments - or should we?

[Patsi Krakoff, The Blog Squad]

You raise a good point, Lois. How important are comments to you, given your audience? They may be shy, they may not be used to using the computer, let alone blogs. Some blog authors aren't even going after comments because they use their blog as a means of establishing themselves as an expert rather than building a community. It depends on your goal for your blog.

[Bob Dale]

Thanks for the tip about seeking out other blogs in my area of photography for a "community of photo blogs" atmosphere with other people.

Bob Dale
Master Photographer
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