Branding by Blogging

Bud Bilanich is The Common Sense Guy.  He was also one of The Blog Squad's early blogging clients.  It was some time in 2005 that we set up Bud's blog www.CommonSenseGuy.com on TypePad.com. Bud took to blogging like you wouldn't believe.

Yesterday Bud Bilanich sent us a copy of an chapter he is contributing to a book called One Great Idea. His great idea is that he decided to use a blog to brand himself and his business. And he credits The Blog Squad for teaching him everything he knows about blogging. :-)

Bud says:

As a small business owner whose brand is me, I have recognized the importance of personal branding. I am a keynote speaker, executive coach, organization effectiveness consultant, and author. I am my business; therefore, my brand needs to speak for me.

Bud goes on to say:

...it's my blogs that have helped me the most with my branding efforts. When I decided to begin blogging, I went to the experts, The Blog Squad.  They helped me set up my www.CommonSenseGuy.com blog on TypePad.  This blog, and another one I added, helps me reinforce my common sense message everyday.

Bud's blogs have helped him gain international exposure, get more consulting jobs, attract more speaking gigs, and develop joint venture partnerships. What more can we say? Every business, big or small can benefit from the branding potential of a blog.

Bud has given us permission to share his article.

Download Branding by Blogging and learn more about Bud Bilanich's success using a blog to build his business.

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Comments

[Rosie]

I am confident that when I read your information or hear a teleseminar your information will be cutting edge and solid food.
I have shared this article on branding and look forward to hearing about more case studies. I think that is an excellent way to help folks, like myself, really connect to the powerful material you are sharing.
Thanks again