TypePad, We Love You! Here's Why...

“Why do you recommend TypePad.com for blogging? What features make it better for professionals than the free platforms?”

We get asked this question frequently.

We believe most professionals have a lot to do simply running their businesses. Marketing should be as automated as possible, while maintaining a personal touch. Of course, blogging is a near perfect medium for communicating your message to a global audience in an informal, personal manner.

We don’t want any tasks interfering with this important marketing tactic. With Typepad as a blogging platform, all the back-end tech issues are taken care of for you. All you really have to do is focus on writing relevant content for your readers.

You don’t have to mess with coding, or plug-ins, or customizing it if you don’t want to. It’s all done for you, practically.

TypePad is easy to learn and you get responsive tech support.  Many free platforms do not have any support at all.
   
Even setting up a blog on Typepad isn’t complicated, although you do need to learn a few things. That’s why we wrote Build a Better Blog ebook.  Six Apart, the parent company of TypePad, is constantly adding new features; you don’t have to research what’s best, they provide it for you.
 

Many of the features, or widgets, are as easy to add as a click of a button.

They provide many ways to manage communication with your reader. Pinging, trackback and comment spam protection are integrated features – no installation necessary.

You can easily customize your blog with colors that complement your website or logo and also by adding a banner.

Your blog resides on the TypePad servers; you don’t have to be responsible for back ups or upgrading the software.

You have a separate domain name for your blog, thus providing “two fishing poles in the pond” that is the World Wide Web.

If you're not a techie and don't want to mess with HTML, php, CSS or any other programming language, then TypePad is a top-notch professional solution. 

The fee for an account is very small (as little as $4.95 per month) for the amount of flexibility, customization and support you get.
 
TypePad is designed with small business in mind.  It's perfect for commercial use such as promoting your business, products, services and books. Some of the free platforms, like Blogger and Wordpress.com discourage using their blogs for commercial purposes and will shut it down without warning if they feel you violate their terms of service. 

Blogger (Blogspot) blogs all have a banner at the top inviting readers to go to the next blog.  You never know where that will take YOUR visitor.  We've heard stories about customers clicking on that link and landing on blogs with pornography.