Business Blog Consulting Blog asks the question: Will 2007 see the death of blogging? Originally posted by Sally Falkow of Expansion Plus on 12/18/06, "The analysts at Gartner have made their predictions for 2007 and they say that blogging will peak next year and all the hype will fizzle out.
"One of their top 10 predictions for 2007 is that the number of bloggers will level off in the first half of next year at roughly 100 million worldwide. The reason: most people who would ever dabble with web journals already have. Those who love it are committed to keeping it up, while others have got bored and moved on, said Daryl Plummer, chief Gartner fellow."
Paul Chaney comments on this and raises the point that these figures include all blogs and there are no stats on business blogs. The point he makes is that in some industries, professionals are just waking up and starting to use blogs effectively for business.
Paul says, "Gartner’s prediction leaves a lot to be desired. First, how many of those 100 million are business blogs? Not the majority to be sure. Second, and I’ll make a little prediction of my own based on my observations of what I’ve seen in the real estate industry, blogging has gone wide, but in 2007 it will go deep."
If you've started blogging, what does this mean for you and your business...how will you "go deep?" To me, it means writing more, revealing more about me and my business, and getting more interactions from and conversations with readers/clients/customers/peers.
I think I just set some goals here for myself, for how I want my blog writing to go in 2007. What about you and your blog writing goals for 2007?
