Why Do You Blog?

Why do you blog? You must have some reason, some goals. These are the basis of your blog planning.

One gentleman (let's call him Smedley) I consult with just showed me his recently updated blog plan – yes plans need periodic updates. It was nine pages including an editorial calendar, specific posting dates, ROI calculations, charts and graphs. His plan works well for him.

Me? Well, my main blog, Blogging For Business, has a MUCH less rigorous plan. Originally it promoing my book Blogging for Business and consulting services using the time tested concept "if his free stuff is so good, his paid stuff must be even better." My plan has been updated to include promoting What No One Ever Tells You About Blogging and Podcasting and various other info products in the works.

Smedley's plan is incredible – multiple colors, finely proofread, and very detailed. My plan is primarily in my head. Smedley's plan works for him; mine works for me. I hope yours works for you too!

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Guest Blogger, Ted Demopoulos, blogs at The Ted Rap and is author of What No One Ever Tells You About Blogging and Podcasting.

Comments

[pittfall]

Ted,

Blogging is an important experience. For me, I like to publish my thoughts and ideas and serves as a way to reinforce them in my mind. The reason that I publish them is for the insight and influence from others. Some times you can forget important information and feedback can help you to distinguish a great idea from a poor one.

[T Demop, Blogging for Business]

Hi Pitfall,

Very true - the same applies to me.
In a similar fashion, I often take notes on pieces of paper as I did this morning in a seminar. The notes have little value - I'll lose them or throw them away, but the act of writing them down helps me remember them and gets me thinking.

[Denise aka The Blog Squad]

Smedley's plan is impressive! With 10 blogs, both public and private, that may be a good way to approach things. However, I'm not that organized.

For me, blogging is about creating connection to people who may find what I have to say and offer valuable. It's a way to market, yes market, my business, meet new people, build my credibility, and learn a lot.

I learn from the readers, from my colleagues and from my own research. Blogging keeps me on top of what's going on in my niches and helps me express what I know in a fairly easy format. I also love to find and test new tools and by having a respository of sorts to share and get feedback about them, it's a win for everyone.