Why do you blog? You must have some reason, some goals. These are the basis of your blog planning.
One gentleman (let's call him Smedley) I consult with just showed me his recently updated blog plan – yes plans need periodic updates. It was nine pages including an editorial calendar, specific posting dates, ROI calculations, charts and graphs. His plan works well for him.
Me? Well, my main blog, Blogging For Business, has a MUCH less rigorous plan. Originally it promoing my book Blogging for Business and consulting services using the time tested concept "if his free stuff is so good, his paid stuff must be even better." My plan has been updated to include promoting What No One Ever Tells You About Blogging and Podcasting and various other info products in the works.
Smedley's plan is incredible – multiple colors, finely proofread, and very detailed. My plan is primarily in my head. Smedley's plan works for him; mine works for me. I hope yours works for you too!
Guest Blogger, Ted Demopoulos, blogs at The Ted Rap and is author of What No One Ever Tells You About Blogging and Podcasting.