While Robert French blogs and receives concrete benefits, he insists "everything being done these days with social media is still an experiment, " and I agree. Robert teaches at Auburn University and uses blogs and other social media for several purposes, including to communicate with his students and help them build online portfolios which help them stand out in the job-search process.
"It's all still so new," he rightfully proclaims. The blog explosion is still very young. Although we have plenty of examples of what works in specific situations, no one has found what works across all implementations. Maybe in 5 years we'll have some concrete data we can draw overall conclusions from.
Many early adopters are passionate and evangelistic, but lose perspective. There is too much "everyone must blog" mentality.
Robert is one of the 'voices of reason' in my latest book.
Blogs are simply tools. They have some great applications and Robert and I both share passion for social media like blogs, but not blind faith!
Guest Blogger, Ted Demopoulos, blogs at The Ted Rap and is author of What No One Ever Tells You About Blogging and Podcasting.