CEOs Not Jumping on Blog Wagon Yet

Just read an interesting post about a new CEO survey published in PRWeek, over at Shel Holtz' blog. Here's an interesting fact:

77% of CEOs feel that digital/online strategy is important to the organization’s overall plans, but only 8% of CEO’s have blogs, and only 19% say they will start their own blog in the next two years.

Yet another 77% of CEOs rank developing current customer relationships as one of their highest priorities. Somehow, I see a disconnect here. Blogging is one of the most effective ways to build customer relationships. Get a clue, CEOs, and come down out of the penthouse corner office. Get real and start blogging.

Comments

[Nathalie]

I think it's not so easy to use blog as a customer relationship strategy.

Firstly, what I've heard here in France, is that blogging is an exposure to the market that executives think they will not be able to control: "What could I do or how dangerous could be the consequences for my company, if someone ill-intentioned (like a competitor) or angry (like a customer) post bad things about my company?"

Secondly, blogging requires that you have something to tell on a long term.

Thirdly, and its related to the previous point, blogging requires an editorial policies (scope and boundaries)

I've noted that the businesses that are most likely bloggers come from the communication sector (PR, media relationship, advertising,incentives agencies, businesses that organize congresses, large events, etc.) because they use to communicate (verbally and with writing), so they are not afraid by it.

So if only 19% say they will start their own blog, may be it's because 81% are (very) bad in (writing, and may be verbally)communication. According to my experience, I can say that this last point is pretty true!