A blog is a great business tool. Obviously with two business blogging books under my belt, I'm very pro-blog.
Do you need a Website too? Maybe, but some people have blogs instead. Michael McLaughlin, co-author of the excellent Guerrilla Marketing for Consultants, has a blog and a Web site to promote his book, but in retrospect he says he'd probably just start a blog (and thanks to Michael for being in What No One Ever Tells You About Blogging and Podcasting).
Fact is, many of you have Web sites. I certainly have one, and plan on having it effectively forever. Web sites can be great business tools too. Your Web site hopefully projects a professional appearance and is effective, but often Web sites fall short.
I regularly get contacted by people for help with starting blogging who have miserable Websites! I often help them to fix their Web sites first. Sometimes a mere hour or two 'fixing' a Website can have enormous effect.
We're talking simple things like:
- a keyword rich and different 'title tag' for each page (the title in the browser window)
- cleaning up grammar and possible spelling errors
- fixing pages with HTML errors and links that are no longer valid
- an up to date appearance, e.g. no "upcoming events" listed that are long over
- a professional look and feel - it shouldn't look like your 12 year old nephew built it!
Businesses benefit from blogs. Most businesses should blog. But if you have a Web site, you might get a much bigger bang for the buck (i.e. ROI) by making some often trivial changes BEFORE you start blogging.
Guest Blogger, Ted Demopoulos, blogs at The Ted Rap and is author of What No One Ever Tells You About Blogging and Podcasting.