The Long Tail is a term we're hearing all over the place these days, and it's not going to go away any time soon. It is particularly important for entrepreneurs, professionals and small businesses. So here's the skinny on "The Long Tail." Of course, to really understand it, get the book by Chris Anderson, editor of Wired Magazine, or read the definition on Wikipedia.
But here's how to capture the strength of Long Tail marketing. Forget trying to score big numbers. Focus on your niche. Write articles and blog posts using all the different versions of keywords that your potential clients use in the search engines.
The Long Tail theory in effect says it is better to tailor your marketing to specific niches and audiences, rather than trying to be big and be all things to all people. There are more numbers of potential sales out there in 'the skinny long tail' of the statistics.
So how do you find out what keyword variations people use to find your products and services? Ah...that's the topic of our Conversation with Expert Mike Levin this Wednesday, October 4th, at 8:30 p.m. ET. Register over at Conversations with Experts. Mike is heading up a new company called HitTail.com...A very interesting tool for using Long Tail marketing. Be there or be square.
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