One of the things I love about our Conversations with Experts series is how much I learn from our guests. Last night was no exception. Mike Levin of Connors Communications and founder/developer of HitTail, joined us for our 59th Conversation.
The purpose of this Conversation was to learn how Mike's new tool, HitTail, works to help publishers, primarily on blogs, leverage The Long Tail. HitTail is a keyword analytics tool that mines the Internet for keywords by looking at the actual traffic to your site, then makes suggestions for new keywords you can use in titles of articles and posts so you can increase traffic based on unusual or less frequent search terms.
The theory behind this is that by focusing on The Long Tail keywords, you ultimately attract and drive more targeted traffic to your site.
HitTail monitors real-time searches. It gives you a graphic river of key terms being used, in real time as they come into your site, as opposed to other tools that give you stats based on ALL searches throughout the Web.
It gives you a blogging strategy -- what to blog about (and as most bloggers know, coming up with fresh relevant content on a consisten basis can be a challenge). It helps you get good natural search results which are free vs. pay per click search like AdWords and Yahoo Search Marketing.
This was a detail rich Conversation and well worth listening to more than once to really get how useful the HitTail tool can be for driving targeted traffic to your blog. Watch a demo video for the full scoop on HitTail.
The program is 55 minutes and you can get it for $9.95. This is an investment that can truly help boost your blogging results.
Conversations with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff.