Conversation #56 this past Wednesday, featured Phil Hollows, founder and CEO of FeedBlitz.com, the Internet's largest RSS and blog to email service.
Phil gave us a an overview of how he came to start FeedBlitz -- out for frustration with shoddy or no similar services available elsewhere. The Conversation focused primarily on the value of email marketing and how email marketing is not dead!
The cost of email is low, it's easy to use, everybody has it and it enables you to push your message out to your audience.
Only 9-12% of people online understand and use RSS feeds thereby making email delivery of blog updates essential if you don't want to miss 80-90% of your potential audience.
In our discussion, we also covered how professionals can use a blog to deliver their newsletter and the myriad ways publishers are using Feedblitz to deliver their messages around the world.
Phil's a very bright guy and has a great accent too, so don't miss this Conversation! The audio program is 52 minutes. If you missed the Conversation, you can grab a copy of the audio for $9.95.
Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff.
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