Thanks to a comment by Scott Monty to our post on what NOT to do when pitching bloggers, we've been alerted to an evolved form of the press release.
The Social Media Press Release by SHIFT Communications definitly turns the traditional press release on its head. You can download a template to follow and see an actual example on PRNewswire.
Want to learn more about pitching bloggers in this evoloving age of social media? Join our teleclass on Wednesday, How to Pitch Bloggers to Create a Publicity Explosion.