Smart Partnering: Kare Anderson Shares Her Expertise

UPDATE: If you missed this Conversation, you can order the audio program for only $9.95.  The content is exceptional and highly recommended for all service professionals and small business owners.

Smart Partnering expert Kare Anderson was our featured expert on Conversations with Experts Wednesday and presented many good ideas for finding the right partnership opportunity for your business or practice.

She says to focus on your clients first. Who else serves your target audience? If your goal is to generate more visibility and value to your prospects, find out specifically who they are, where can they be found, and who else is serving them.

Mutual benefits for partnerships include fulfilling these 3 functions better:
1. Who has the content or products?
2. Who has the distribution channels, knows how to get the product to the clients
3. Who has the backend functions covered and make it possible to run the business?

Kare generously offers free copies of her ebook SmartPartnering to the first 10 people to respond on this blog about which part of the teleseries conversation was the most helpful and had the most value to you and your business. She wants feedback from our listeners so she can continually improve her presentations.

Kare emphasizes the value of knowing your audience and clients well; she says writing on a blog is one of the best ways to do this. So if you were on the call last night, and would like to share with us what you found valuable about the ideas she shared, just click the comment link below and share.

To download my notes from the class,

Download notes_kare_anderson.doc

Comments

[William Murray]

I am posting this reply to Kare Anderson as she requested last night. I found the most valuable part to me was hearing that I could partner with someone to produce tips.
Your prior program on tips booklets convinced me to write one of my own. Now I shall search for a partner to join me and hope to widen my reach.

I note that I am the first to reply so I presume that I shall qualify for Kare's offer of a free e-book. Right?

Thank you Blog Squad for all your great programs!

[Pat Tith]

I have not been so intellectually stimulated in a long time. For me that was the net impact of last night's conversation with Kare Anderson.I found her look at the universe and business a unique one that really resonated with me because her approach was both helping the world and helping her business as well..a dynamic combination. I am going around today thinking about partnering in a way that I never had before. In fact, I have never considered partnering!! I am so enriched as a result of what was, for me, a new way of looking at life and at business. It is so new for me that I haven't totally absorbed in all yet! Bottom line I am totally stimulated and need follow up!! Many thanks for a conversation that was way beyond the mundane.

[Katherine Cibula]

Thank you for a most enligtening call.The conversation with Kare Anderson was mind expanding on several different levels.

Kare has forever changed how I will view partnership.

The concepts Kare shared illustrate the true potential that synergies with like-minded partners can create.

Taken on the most obvious level, it makes great business sense to partner for the more practical benefits, including lowering costs, expanding distribution and increasing exposure to a greater reach of customers and clients.

However, on a more profound level, Kare has given us a "How To" for empowering us to reach our Higher Purpose by illustrating how seeking appropriate allies can multiply individual effort to a greater power.

I am most intrigued by the application of the "Rule of the Three Unlikely Allies"

Kare has provided the encouragement for me to believe that some of my dreams of...
"Wouldn't it be great if....."are possible, and has turned my thinking to include
"Won't it be great when....."

With Sincere Appreciation,
Katherine Cibula
Strategic Living, Inc
www.strategic-living.com

[Dr. Linne Bourget]

Last nights call was extremely valuable! Most helpful to me were: The three categories of content, distribution and back end. As I am about great content, the focus on distribution was vision-expanding for me! New posssibilities opened up! Also, Kare, your examples of partnering deals were great, giving us ideas way beyond our usual networks. I am still going boooiiinnngg over the three way partnership ideas! I appreciate that you are smart, quick, powerful, no-fluff, and real in how you presented! My time was well-invested!

Many thanks to you!
Dr. Linne
Linne Bourget, MA, MBA, Ph.D.
National pioneer in positive leadership, intuitive leadership; corporate futurist.

[Christine Cibula]

Thank you for bringing on such great guest speakers! Kare Anderson hit the nail on the head when she talked about the three functions of mutual partnererships. I recently started working with a client in Germany who partners with great companies on products, backend functions of the business, and distribution channels. They share costs and partner on large events that benefit everyone and showcase their products at a fraction of the cost. When he shared his business model I thought GENIUS!!! Kare completely reinforced the importance of mutual benefits of partnerships and I sincerely appreciate her clarity and vision. I'd like to add one more to the list. It is a REFRESHING way of doing business!

Christine Cibula, CEO
Strategic Living, Inc.
www.Strategic-Living.com

[Alexis Boeshaar]

Kare's session on Smart Partnering was incredibly stimulating. I especially liked her philosphy of generosity of "what can I do *for* others that can make their lives better." I'm going to apply her comment about knowing what clients *fear* and what *excites* them to better serve my clients' needs.

[Steve McKenzie]

While the information presented was valuable and well-presented, I found that the greatest value for me was the creative ideas that were sparked just as a consequence of listening to the fresh and innovative thinking put forth. Seeing how innovative people can be (i.e., tips by the Bank’s customers next to the ATM) was very inspiring and showed me possibilities for new thinking.

I very much appreciated having the anecdote about dealing with the Indian businessman to help demonstrate the concept of expanding circles; from who he serves, to who he’d like to serve, and only then to how she might help.

Thanks, Kare

[Gregory Boster]

I enjoyed the conversation very much last night with Kare Anderson, of SayitBetter.com and author of SmartPartnering. It went so fast I was wondering if I was the only one or if other people were having trouble keeping up too. When she stopped to let her own mind catch up, I felt better. Kare has incredible enthusiasm, an amazing command of the English language and a brilliant mind for making connections. She gave us so much information and inspiration (I loved the Sufi quote) as well as tips on how to create partnerships its hard to say what part was most helpful.
So three things stand out in my mind as the most helpful to me. First of all was the inspiration she gave us of actually thinking of how to benefit another person or business to better serve their (our) clients needs while simultaneously putting ourselves in a better position as well. That’s 3 wins or more. I like that!
Second, I have been shy about partnerships lately, after a few bad experiences so her tips for keeping it simple but spelling out clearly who does what, when and how is essential.
Lastly she seemed to drive home the idea that we need to narrow our niche, know who we serve and go for that market like a lazar beam. Again that is just what I needed to hear and do cause I tend to be too scattered.
Thanks so much Patsi Krakoff, Denise Wakeman and of course Kare Anderson. You are all an inspiration. Please put me on your list to get the free ebook of SmartPartnering.
Greg Boster

[Lisa Solomon]

I very much enjoyed Kare Anderson's presentation. For me, one of the most important points was "you, you, you then me" (i.e., when you are pitching a partnership, talk about the benefits to the other person/company before the benefits to you/your company). The other thing that I took from the presentation is that, the more creative you can be in coming up with partnership ideas, the more likely you will be able to really reach your target market in a new, fresh and unexpected way.

Lisa Solomon
The Billable Hour Company
www.TheBillableHour.com

[Joani Alsop]

I thought Kare was a good presenter, with a good balance between ideas and reality, business sense and human dynamics (as if these are really different!). Some of the most valuable aspects of the call to me are the importance of partnering to bring forth the strengths/leadership of different people at different times, and the importance of narrowing my niche, to make my own focus clearer, to make smarter decisions and to build my business.

I also appreciated at a human level, the idea of making things seamless, for people to meet each other and connect and work together, to operate from genuine care for others, to elevate interactions beyond the level of power struggles, to create win/win.

Joani Alsop
Coach and Consultant