Marketing your business with a professional blog is one of the core messages we, The Blog Squad, advocate. From our own experience and the experience of many, many others, we know it works. Marketing Sherpa, an exceptional site for marketing case studies, just released a blog marketing case study on ecommerce sites with 7 lessons learned.
Marketing Sherpa offers the case studies free for several days. This one is available until August 19 and is a must-read if you are using a blog to market your business, products and services (you are, aren't you?).
While you're there, I recommend you subscribe to the Marketing Sherpa newsletter. It's one I generally read from beginning to end every week.
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