The people who track blog growth say there is a steady decline in numbers of new blogs. According to a report in the EETimes on August 8: Blog growth is unlikely to keep the hot pace.
The blogosphere has grown more than 100 times the size it was 2003, with Technorati tracking its 50 millionth blog, according to David Sifry's latest "State of the Blogosphere" report. However, Sifry, CEO of Technorati, said in his report that he thinks it's unlikely the number of blogs will continue to double every six months, as they have for about two years.
Sifry said Technorati shows that the number of blogs doubled in 40 days at the end of 2003. In early 2004, the rate the blogosphere growth had slowed to the point where it doubled every four months. By July 2004, the blogosphere doubled in size every six months. That growth rate remained relatively stead until now, when it is taking closer to seven months for the number of blogs tracked by Technorati to double.
How should this affect professionals who want to start blogging and use a blog for creating credibility and developing customer relationships? I don't think it should at all. We continue to encourage people to start blogging. If you are writing about the things that your target audience wants to read, they will find you. That's all that counts.
It's all about the long tail statistics and writing relevant content for the people you want to reach. Don't let the numbers put you off; most of the blogs are not business blogs and there are relatively few in your niche. So get out there and join the conversations.
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