We received an email this morning from Mark Siegel, a client for whom we set up a blog. We're always glad to hear about blog successes! In 3 months, Mark's blog about playing golf in Thailand is already generating clients for him. Mark writes excellent, informative content for a niche market and that's the key.
Khap Khun Mak Krap (thank you very much in Thai.)
My blog is starting to catch on. I already had several positive comments from prospects who have since become my clients. If you and Patsi ever need any references in Asia, feel free to provide my contact. I am very satisfied with your services.
Best regards,
Mark Siegel, Managing Director
Golfasian.com Co. Ltd.
http://www.golfasian.com and http://www.thailandgolfzone.com
The golf experts in Thailand!
PS I even changed my signature to include the word "expert" and this has helped as well.
Note the P.S. Using the word "expert" is a nugget shared by Joan Stewart, The Publicity Hound, in a recent Conversation:
You may be more of an expert than you think. It's important to call yourself an expert and use that label everywhere in your emails and on your websites and blogs. The media will call on you as an expert, because they often need people in fast, and who ever answers the phone will be their expert.
Technorati Tags: golf, Thailand, business blog




Just a quick clarification:
I'm not suggesting you call yourself an expert if you aren't one.
To learn more about what constitutes expertise, read "The Expertise Imperative," the excellent White Paper writted by a committee of the National Speakers Association. You can find it at http://nsaspeaker.org/pdfs/Expertise_Wht_paper.pdf
Posted by: Joan Stewart | Monday, July 10, 2006 at 11:26 AM