I just read an excellent blog post by Yaro Starak on his new blog about building blog traffic. He talks about creating credibility through blogging -- something Patsi and I stress with every client and in every blogging class we present.
Yaro shares an example of how traffic to his blog significantly increased when a popular site linked to him on their home page. He did not go after the link; it was "organic" as they say, since the company did it on their own. The benefit to Yaro is that his credibility as an expert is significantly enhanced by having this respected site feature a link to his blog.
This is part of the same discussion as our previous one on influence and authority.
How long does this take? No one can answer that. I've been blogging consistently on 7 blogs for nearly 2 years and my credibility and authority have been growing over that time.
Here's a response from Yaro to that question posed by one of his commenters:
It’s impossible for me to give you an accurate answer, it could take months or even years. It’s something intangible, I couldn’t really provide an exact measure for when someone has credibility in general.
If you keep blogging and people start offering you things, or asking for advice, or following your recommendations or proposing partnerships or quoting you or telling other people to read your work or any number of these things, it’s a sign you have built some credibility.
