There's something about learning in a seminar; the ideas stick to your brain a little longer than when you learn from an audio recording or a book. At least that's what I'm experiencing. Last Thursday I made the trip to NYC to learn from Seth Godin, about the new ways of marketing and how the world has changed. All weekend long I've been thinking, trying to see how to fit the new marketing methods into our biz. Actually, I'm trying to think up a virus!
If you want to get your message out to prospective clients, you've got to tell an interesting and compelling story to the people who matter most. Godin calls them "sneezers," the people who are going to be most vocal and spread the word for you.
Sneezers are usually the innovators and early adopters who get so excited about your products or services that they will broadcast it to everybody. They do your marketing for you. Now that's exciting. That's viral marketing in its organic form.
How can you create this in your business? What valuable and relevant information can you give away that people will be so excited they will tell their friends about it and you? What can you do to create your own Purple Cow? Think about it, and then hit the comment link and share.
P.S. Stephanie Diamond of the Marketing Message blog was there and came up and said hello. She's been on our Conversations on Wednesdays. Read her blog about the seminar, and Seth posted too: "And the lunch was good too."
P.S.S. Here's what Seth said about his audience:
"The key lesson for me was how much smarter people are getting about the online world--and fast. It used to be pretty easy to offer people new online ideas, because the future wasn't very well-distributed. It's getting a lot more difficult to do that now, because it seems as though (almost) everyone knows (almost) everything. At least that's what my audience demonstrated yesterday."
Are you one of these smarter people? You are if you've been attending our Conversations on Wednesdays and paying attention.