What do a doctor, a lawyer, a double Ph.D Stanford Fellow, and a psychologist have in common?
They all work with The Blog Squad on making their blogs more effective.
Okay, so we know blogs aren't really rocket science. You don’t have to be a brain surgeon to open an account and set one up. That’s why they are so popular, anybody, including your kids can “do a blog.”
So some kind person asked me gently the other day (I could tell what he was thinking!), “Ah, you do blogs, and… people pay you for that?”
Here’s what happens when we’re working with our creative and super-intelligent people:
All of a sudden they “get it.” They understand why they should find other blogs and link to them; they understand why you should break up a long post. They see the importance short paragraphs and succinct writing. They see how categories can be used for content management, and help them with books and speech writing.
They start posting more often because they start seeing the “blogging moments” in their daily work. They stop writing convoluted double concept sentences. And there is a gradual shift from “here’s what I know about this,” to “here’s what I learned over here and what to share with you.”
Denise and I act as our clients’ 2nd and 3rd pair of eyes. They can’t see what we can see because they’re too close to the blackboard… I mean blog.
I mention this because while working with this amazing client the other day. I realized that although she is undoubtedly brilliant in her academic field, she can’t see what we see on her blog. She hasn’t developed her “blogging senses” yet.
It’s like watching a gifted child in a classroom, learning a basic concept of math, or literature, or whatever. You just know that they are going to take that idea and run with it. I’ve never been a classroom teacher, but I feel that excitement that must come from knowing you’ve just planted a seed that is going to populate a huge field of blossoms.
And that’s what The Blog Squad means when we “do a blog.”
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