Just learned about a really excellent article on search engine optimization (SEO) for blogs, courtesy of Rich Brooks. It particulary focuses on WordPress and Movable Type blogs, and, the info on promoting your blog is also universal.
The bottom line is this:
Promoting your blog is just like promoting a website-you need good spiderable content, links to your content, and you need to set up your blog software to take advantage of all the great features. There are also plugins that will help make blogging easier for all of us.
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