Forbes.com has an article on Tapping into the Blogosphere. Essentially the article documents why the blogophere has become a force to be reckoned with for businesses. The article lays out a list of ways a company (any business, small or large) can tap into the blogosphere.
- Track and publish blogs
- Provide real news
- Advertise on blogs (want to advertise on this blog? click here)
- Use blogs as customer service
- Join the conversations in the blogosphere
The author gives lots of examples of how blogs have benefited business. A recommended read.
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