Time for a little shameless self-promotion. I recently worked with my dear friend and colleague John Trosko of OrganizingLA to create a blog for his business. I received this letter from John about our work together. Be sure to check out John's blog -- he's a great writer and has tons of great organizing tips to share. (Note his terrific blog header too -- designed by my pal Heidi Frieder at ArtHead.)
Dear Denise,
My business and life have been transformed.
Thank you for your tremendous support you’ve given me and the creation of the “OrganizingLA Blog.” If anyone ever reads our story, they won’t believe it. It’s not a fairy tale, but it’s a tale of hard work, answering readership needs by providing relevant, professional content, and using the power to leverage more out of a business. Because of you, I am well on my way.
I know, I know, you told me so. But I was really worried. I had deep concerns for over 6 months that prevented me from taking action. Questions like “Could I really do that good of a job if I’m not a writer?” “Do I have enough time to write 2-3 times a week?” “What the heck’s a business blog?”
I had no idea the muscle you were offering or the wonderful prospects that would come to me as a result of writing and sharing on a professional level. I gave it a try in July. I read your book by the pool one day. I still remember the moment when I walked away to get a drink; a gust of wind came by and dragged all the papers into the pool. It was as if something was telling me I couldn’t do it. I guess that is the moment I called you for help.
You and I built a better blog. I wrote and wrote. You pushed me to comment and comment—on other relevant blogs. My method is simple: find my voice and write. Educate and inspire. Honor my peers and other industry experts by talking about their businesses to prove my points. Link and comment.
Surprising to me (but not to you of course) I was recently contacted by a premium household cleaning products company and a corporate office supplier to discuss opportunities promoting their fine products on a wide-scale. I am working on media inquires, too. I would have never had such prospects with a website. The writing (really, educating) my readers pays off every day in many other ways, too.
I highly recommend businesses take this step—don’t let your papers blow into the pool. Don’t give up. Use the book; adhere to business standards when writing. Eventually they will gain the same benefits. The blogosphere is very big.
What’s next, Denise?
Sincerely,
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