Our colleage Wayne Hurlbert of Blog Business World has written an eloquent post on the lifelong value of old blog posts that are hanging out in your blog archives: Blog posts: Older posts bring traffic.
History works for bloggers. Your blog's archived posts are a constant source of new visitor traffic through links and search engines. Many of those brand new visitors could turn out to be new readers, new friends, and even new business associates. Since those posts are already written, you don't have to do any extra work to get those new visitors either. You can't beat that.
I just had this conversation with client John Trosko of OrganizingLA. I remembered a post he wrote way back in ancient times, July '05, that is relevant to content I wanted to share with our Blog Squad Live readers. By linking to that "old" post, I'll be driving new readers to his blog. I just love this technology!
