I was recently asked to answer the above question for a new website (to be revealed another time). Here's my answer.
How emphatically can I say YES!? We are only beginning to harness the powerful marketing capacity of blogs for growing businesses. If you are an independent professional, a solo-preneur, or small business owner, you are now able to play in a larger arena on the World Wide Web.
Blogs are truly leveling the playing field for all businesses, no matter the size. You can now have a loud voice on the Web, not one based on capital or numbers, but one based on quality of content, targeted communities, and valuable resources and services.
A blog is a valuable way to communicate with potential clients and to create credibility, trust and relationships with readers who are interested in your services or products. No matter what business you are in, letting people know about your expertise, what you can do for them, and who you are is essential for attracting new clients. There is no better medium for doing this than a blog.
Blogs are ideal communication vehicles for creating good customer relationships. Your readers will feel they know you, long before they pick up the phone to call you for services. And, your sales lead time can be considerably shorter. After all, they are writing to you, or calling you, not the other way around. But in order for this to happen, your blog must look professional and reflect your business, your knowledge and your personality.
It boils down to this: if you are in the business of helping people or organizations through the services or products you provide, you need to communicate who you are and what you can do for your potential clients (your readers). You’ve got to find a way to let people know you. Demonstrating your expertise through a blog and addressing the needs and concerns of your prospects will attract them to become your clients. I guarantee it.
Denise Wakeman, The Blog Squad
P.S. Feel free to share your perspective by submitting a comment below.
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