What, me boring? Just read an article on Marketing Profs called Don't Bore Me with Your Blog. Author Susan Solomon justifiably complains about the chatty, irrelevant nature of many business and corporate blogs. Your readers want important, relevant information in bite-size chunks. Need a refresher on writing good blog content? Read Solomon's article.
In addition to many other tips in the article, keep this in mind:
A blog should be welcoming to read. Embrace white space. Be generous with line spacing and use bigger fonts. Well-written subheads almost guarantee readership. Pictures that illustrate your point are also fantastic. Go easy on the clip art and stock photos, though. A blog is about originality and sizzling hot information in written and graphic form.
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