Business Blogging on the Rise

Inc.com has this article stating that blogs are "becoming more popular with small businesses that see them as an inexpensive marketing tool and a way to differentiate themselves from the competition."

Our friend Paul Chaney, recently interviewed for the Conversations with Experts Teleseries is quoted:

Blogs are a way for you to tell your story over and over again, and do it in a personable way. If you are blogging and your competitor down the street is not, then it can be a competitive advantage," said Paul Chaney, principal of Radiant Marketing group, a blogging consultant firm focused on small businesses.

Thanks to Steve Rubel at Micro Persuasion for bringing this article to my attention.